基于SNA的重大工程价值共创动态关系网络研究——以义乌商城大道为例
摘要：以义乌商城大道为例，基于价值共创视角，采用SNA方法探索重大工程全生命周期主体间的资源流动和互动规律。首先，厘清重大工程价值共创多元异质主体的价值主张。接着，构建项目前期、建设和运营三个主要阶段的价值共创网络模型，计算网络密度、中心度和中心势三个结构指标，分析重大工程全生命周期价值共创主体关系的动态演化规律。最后，提出三个价值联盟策略，包括均衡政府和社会资本的力量格局、重视项目全生命周期的价值创造和将社会公众纳入价值创造体系。
关键词：重大工程价值共创社会网络分析动态关系网络
尊敬的用户，本篇文章需要20元，点击支付交费后阅读
限时优惠福利：领取VIP会员
全年期刊、VIP视频免费!
全年期刊、VIP视频免费!
参考文献[1] PRAHALAD C K，RAMASWAMY V.Co-creation experiences：The next practice in value creation[J].Journal of interactive marketing，Elsevier，2004(3)：5-14.
[2] VARGO S L，LUSCH R F.Evolving to a new dominant logic for marketing[J].Journal of marketing，Sage Publications Sage CA：Los Angeles，CA，2004(1)：1-17.
[3] FROW P，MCCOLL-KENNEDY J R，HILTON T，etal.Value propositions：A service ecosystems perspective[J].Marketing Theory，Sage Publications Sage UK：London，England，2014(3)：327-351.
[4] CHANG A，CHIH Y-Y，CHEW E，etal.Reconceptualising mega project success in Australian Defence：Recognising the importance of value co-creation[J].International Journal of Project Management，2013(8)：1139-1153.
[5] ARTTO K，AHOLA T，VARTIAINEN V.From the front end of projects to the back end of operations：Managing projects for value creation throughout the system lifecycle[J].International Journal of Project Management，2016(2)：258-270.
[6] 王锦芳，刘得格.资源观理论文献综述[J].财会通讯，2011(24)：110-111+122.
[7] 马婕，刘兵，张培.价值共创与价值共毁整合框架：内涵、动因及形成机理[J].管理现代化，2021(4)：101-105.
[8] 王玻，朱喜旺.面向多元利益主体的公共项目价值模型研究[J].华东经济管理，2011(2)：137-141.
[9] 张蕾.基于多维互动质量的服务品牌资产驱动模型研究[D].广州：暨南大学，2010.
[2] VARGO S L，LUSCH R F.Evolving to a new dominant logic for marketing[J].Journal of marketing，Sage Publications Sage CA：Los Angeles，CA，2004(1)：1-17.
[3] FROW P，MCCOLL-KENNEDY J R，HILTON T，etal.Value propositions：A service ecosystems perspective[J].Marketing Theory，Sage Publications Sage UK：London，England，2014(3)：327-351.
[4] CHANG A，CHIH Y-Y，CHEW E，etal.Reconceptualising mega project success in Australian Defence：Recognising the importance of value co-creation[J].International Journal of Project Management，2013(8)：1139-1153.
[5] ARTTO K，AHOLA T，VARTIAINEN V.From the front end of projects to the back end of operations：Managing projects for value creation throughout the system lifecycle[J].International Journal of Project Management，2016(2)：258-270.
[6] 王锦芳，刘得格.资源观理论文献综述[J].财会通讯，2011(24)：110-111+122.
[7] 马婕，刘兵，张培.价值共创与价值共毁整合框架：内涵、动因及形成机理[J].管理现代化，2021(4)：101-105.
[8] 王玻，朱喜旺.面向多元利益主体的公共项目价值模型研究[J].华东经济管理，2011(2)：137-141.
[9] 张蕾.基于多维互动质量的服务品牌资产驱动模型研究[D].广州：暨南大学，2010.
Research on Dynamic Relationship Network for Value Co-creation in Megaprojects Based on SNA：Evidence from Yiwu Mall Avenue
Abstract: Uses social network analysis(SNA)to explore the resource flow and interaction behavior among stakeholders in the whole life cycle of megaprojects based on the perspective of value co-creation，taking Yiwu Mall Avenue as an example.Firstly，clarifies the value proposition of multiple stakeholders of value co-creation in megaprojects.Next，constructs a dynamic network model of value co-creation in three main stages of the project，including pre-construction，construction and operation stages，calculates three structure indexes of network density，centrality and centralization，and analyzes the dynamic evolution rules of the relationship between stakeholders of value co-creation in the whole life cycle of megaprojects.Finally，proposes three value alliance strategies，including balancing the power between the government and the social capital，attaching importance to the whole life cycle of the projects and incorporating the public into the value creation system.
Keywords: megaproject; value co-creation; social network analysis; dynamic relationship network
595
0
0